Our mission is to elevate hyper-local and local media ecosystems.
At Macer Media we foster the hyper local media concept among entrepreneurial publishers by providing technical infrastructure and innovating new business models.
We encourage and assist publishers in creating their own distinctive and effective communities rather than adopting a "cookie cutter" approach to serving the local audience.
Hear from our founders:
"We learned fairly quickly that people respected what we're doing with The Sacramento Press in terms of our mix of technology, advertising, and news gathering. We've demonstrated an ability to innovate with technology and then leverage our strengths in technology and marketing to start SLOAN, our local ad network and The Bay Area Publisher Partnership, BAPP. These are the hallmarks of what we do." Ben Ilfeld, Founder
"We want to run a lean company in the spirit of of these local and hyper-local champions and be a company that not only has a stake in the hyper-local fight in the form of The Sacramento Press, but also helps out others in our space by providing tools to build healthy local media ecosystems. We aim to do that with Macer Media." Geoff Samek, Founder
Macer Media is the corporate umbrella over several operating entities including: The Sacramento Local Online Advertising Network (SLOAN), The Bay Area Publisher Partnership (BAPP), The Sacramento Press, and Deal Ticket, an online daily deal program for local Sacramento businesses.
The Macer Media team includes:
Ben Ilfeld - Conducere, Founder
Geoff Samek - Vice President of Product, Founder
Joel Rosenberg - Vice President of Technology, Founder
Lynn Mayugba - Vice President of Corporate Strategy
Lynn Mayugba has been a stalwart of high level sales, strategy, marketing and a retail expert for over two decades.
At Polygram Group Distribution, she established business relationships with the music industry’s top leaders and coveted vendors, relationships she retains today. After Polygram, she launched the DVD program for Tower Records, then the #1 music retailer. She was then recruited by New York music distributor Innovative Distribution Network to lead sales on the West Coast where in less than one year, she established annual sales well over a million dollars from a zero revenue producing territory. Lynn then took the position as Vice President of United Multi Media Entertainment, a Holland-based entertainment distribution company. She single-handedly established and procured all domestic relationships, such as Longs Drugs, Comp USA, Fry’s, Fred Meyer, Office Depot, Rite-Aid, Walmart, 7-11 and Borders, once again putting an unknown company on the map. Lynn is an expert at analyzing various business models, companies, retailers and strategizing programs and business development deals that make sense for both her company and for the client. Her high level, critical thinking translates to revenue. She was recruited to Vice President of KRB, a Franklin, TN-based producer of custom entertainment products. Lynn once again procured elite retail relationships that profoundly impacted sales. Her revenue growth in the first year exceeded 900%.
Now as Vice President of Macer Media, Lynn guides the start-ups growth by applying her ability to establish growing brands as industry leaders and revenue generators. She guides overall operational direction and revenue growth strategies. She launched multi-market online advertising networks sloan and bapp and manages all network publisher recruitment. She directly consults the sales department with her vast knowledge to help produce and procure the best local business and agency relationships.
She has a B.S. Degree in Business and a strong reputation as a highly effective leader. Lynn currently lives in Sacramento, Calif. with her husband and two children.
Anil Sinha - CFO
Anil is the Chief Financial Officer of Macer Media LLC where he brings structure and fiscal responsibility to the company.
Anil oversees the processes for financial planning & analysis, management reporting and managing the financial risk of company. Anil continually interacts with other members of the Macer Media team to provide consultative support to planning initiatives through financial analyses, management reports and recommendations. In his role, he will ensure that Macer Media is positioned well from a financial perspective to sustain its development and growth.
Prior to joining Macer Media in September 2009, Anil was a Financial Analyst for SPX Corporation, a Fortune 500 company, where he was responsible for budget control, capital investment analysis and day to day expense management as it related to the Global Information Services group. He created and actively managed a $13 million budget.
Before SPX Corporation, Anil worked at another Fortune 500 company, AIG Global Investment Group as an Account Analyst. He created daily cash projections and holdings reports for eight international accounts and distributed them to Portfolio Managers and other team members around the globe. He was also responsible for tracking transactions taking place in more than 30 different countries to ensure proper amounts of local currency were held to cover each transaction. Anil was also responsible for the administration of a specific account which saw an inflow of over $100 million.
Anil holds a Masters of Business Administration from Wake Forest University, and a Bachelor of Arts, Economics from Hofstra University.